Cook Reveals More Details About Apple?s Product Naming Policies, And Yes, The ?S? Stands For Siri

Apple's product naming polices can be somewhat confusing and arbitrary: And today an audience member at D10 called Apple CEO Tim Cook out on the somewhat bizarre strategy, "How did you guys go from an iPad to an iPad 2 to an iPad 4 to a 4s?" "A lot of people ask me that question," he said.

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