It's clear that Twitter and Facebook have been incredibly valuable to marketers. But the reality is that they are saturated by a ton of brands, and unless a marketer has a solid game plan, it can be difficult to reach the right audience.
It's time to leverage platforms and communities where your brand can be unique, be heard, and engage with smaller target markets. This is the next phase of the social web: connecting with fewer people and making a bigger impact.
And given the proliferation of smart phone and tablet adoption, mobile is the place to be. Here are three platforms to use in that space.
1. Pinwheel
Still in private beta, Pinwheel is generating pre-launch buzz due t…
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