Apple getting cut of Baidu mobile ad revenue

Baidu, China's most prominent search engine, has an ad revenue sharing agreement in place with Apple, according to a recent phone interview. There aren't any details on exactly how much of a cut Apple is getting, but apparently it's similar to what Baidu has in place with Google for their Android handset. An analyst estimated that Baidu distributes less than 10% of mobile ad revenue with manufacturers.

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