The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. 
Name: Playnomics Quick Pitch: Playnomics' software shows game developers who's playing their games and helps them increase player retention. Genius Idea: Using predictive algorithms, Playnomics categorizes game players into one of eight categories to help game publishers identify how to appeal to those people. Game publishers tap into psychological principals to develop games that people can't stop playing. Using positive rewards and just enough challenge to want to keep p… Continue reading...ELECTRONIC ARTS ECLIPSYS EASTMAN KODAK CO EARTHLINK DST SYSTEMS
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