L.A. Kings Are NHL?s Twitter Champions Too [INFOGRAPHIC]

The NHL's Los Angeles Kings paraded through downtown L.A. on Thursday to celebrate the franchise's first Stanley Cup championship. But the team didn't just win on the ice -- they whooped the rest of the NHL in the Twittersphere, too.

Over the course of the playoffs the Kings were mentioned in 1.4 million tweets. Which team had the second-most mentions? The Boston Bruins, at a lowly 830,000.

There's a pretty simple lesson here: Combine the most improbable playoff run in NHL history with a departure from pro sports teams' typically staid social media approach to dominate the digital conversation.

A first round tweet from the official @LAKings account -- reading, "To everyone in Can…
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