Jeremy Lin, Kevin Durant and Kobe Bryant were among the big winners Wednesday night in the first-ever NBA Social Media Awards.
The awards mark the first time a major pro sports league has had a standalone event to recognize engagement on social media. Players and teams were celebrated for success on platforms including Twitter, Facebook, YouTube and Instagram.
Lin was given the league's Social Breakout Award primarily for dominating the web during an improbable string of incredible performances in February.
Taiwanese-American and Harvard educated -- two descriptors essentially unheard of in the NBA -- Lin was an undrafted free agent who had bounced around a couple of teams before…
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