Facebook's first earnings call as a public company has been hyped in the business press like a summer blockbuster. It's a shot at redemption, maybe the feel-good call of the summer. Or perhaps it will be another bummer, like the company's May IPO.
Either way, there's more drama around the call than usual, which makes it interesting even for those who don't usually follow business calls. So if you're a Facebook investor, a social media enthusiast or just someone who has time on their hands this Thursday afternoon, here are some things to watch for as you grab your popcorn:
It's the Ads, Stupid
Facebook makes most of its money through advertising. Yet the company went public…
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More About: Advertising, Facebook, Mobile, Zynga, earnings, trending
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