Already a titan of the sports and entertainment social media space, World Wrestling Entertainment (WWE) says it's ready to begin a new era of even more fan engagement and interactivity with the 1,000th episode of its signature program, Raw, on Monday night.
The program will introduce the #RAWactive social initiative, incorporating platforms including Twitter, Tout, Shazam, Instagram and Facebook for fans to converse with wrestlers and one another during the show as well as help control outcomes and storylines.
Fans will be able to submit videos and photos for a chance to see their posts broadcast on live TV. Fan input via social media will also be used to determine things such as futu…
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