Kraft Mac & Cheese is continuing its odd foray into social media with a new iPad app that lets you create macaroni masterpieces without wasting food.
The "Dinner, Not Art" app, created by Crispin Porter + Bogusky, is a creative way of combining environmentalism and the brand's goofy online positioning. The premise: Your kids are wasting food by gluing macaroni to construction paper to make pictures. By going virtual, you can save food and be a better citizen. In fact, Kraft is even donating 10 real noodles to Feeding America for every noodle you use in your "art." Those interested can also submit their masterpieces to the brand's Facebook Page, where they get the chance to be part…
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More About: Kraft Macaroni & Cheese, Marketing, crispin porter + Bogusky, ipad apps, trending
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